Hi there, I’m Alexandria Austin from the friendly Midwest. I graduated Evangel University with a degree in business administration. After a couple of years working with blogs and event planning teams, I realized how much I love strategizing with creatives and those passionate about their work. Now, I’m helping small businesses, nonprofits, and creatives accomplish their dreams through business strategy and direction.
I’m recently married to Eli, and spend my time reading, in good conversation, and exploring. Midland Candle Co is my creative outlet and where I get the chance to put my knowledge to practice. My blog contains snippets of daily life lessons, visual inspiration, and business tips.
Thanks for stopping by!
Areas of Expertise: Brand Strategy & Direction / Business Strategy & Analysis / Email Marketing / Marketing Strategy / Social Media Management / Sponsorship Management / Website Direction & Architecture
Instagram • LinkedIn • Pinterest
My work is full of variety, as I’ve worked on projects from managing social media to contacting sponsors and collaborators. To sum up what I do, I function as a business developer. Any work that involves helping the business grow through strategy, analysis, or concept development, I aim to support those goals.
STATION SEVEN | Station Seven is a community for passionate solopreneurs, bloggers, and designers who want to take control of their online presence and grow their budding businesses. Their shop is where they provide beautiful digital products for entrepreneurs, bloggers, and creatives.
+Community manager for support team regarding WordPress theme questions
+Social media management and marketing
THE SIMPLY BELOVED | The Simply Beloved is a group of women working to build community in Christ through prayer requests, social media and blogging, and now publishing an online magazine. Their heart is to connect with other women and encourage them. I have the honor of working as public relations coordinator for the team.
+Connect and secure collaborators and sponsors
+Manage and update website
+Ideation for business systems and strategies
THRIVE CHURCH NETWORK | This company is focused on church
development through business strategies. I currently work as an administrative assistant to the director.
+Manage social media
+Market through email for coaching sessions, cohorts, and training
+Editing content for manual, posts, and newsletters
CIVILIZED SPACES | Jill is beginning her career in interior design! I had the pleasure of helping focus down her business purpose and audience, as well as finding a flexible website to match what she was needs to communicate to clients.
BABA SOUK | Baba Souk is an online boutique full of independent design and creators. While working with Stephanie, I helped manage social media and connect with collaborators.
THE HOUSE THAT LARS BUILT | Lars is a blog focused on fun crafts and party ideas! I worked with Brittany managing email and inquiring sponsors.
A BEAUTIFUL MESS | This is where I got my start working in the blogging and creative world. I helped manage sponsors for the blog and assist in any day to day tasks, such as invoicing, managing the website, and assisting in projects.
How to Optimize Your Etsy Shop | Creatives in Transit, February 2016
6 Reasons You Need to Open an Etsy Shop | Creatives in Transit (Collaboration with Brittni Rogers), January 2016
New Year’s Roundup | Creatives in Transit, January 2016
How to Use a Trivet – Protect Your Table in Style | Cotton & Flax, January 2016
Napkin Folding for Casual Dinner Parties | Cotton & Flax, December 2015
How to Shop Small for the Holidays | Cotton & Flax, November 2015
How to Move From Blogger to WordPress | Creatives in Transit, November 2015
How to Enjoy Your Day Job / Why You Should Enjoy Your Day Job | Oh Dear Drea, March 2015
How to Decorate Your Rental Home and Apartment in 7 Quick Tips | Oh Dear Drea, February 2015
5 Simple Tips to Create a Better Life | Oh Dear Drea, January 2015